According to Kohler, some phonetic patterns (pseudo-words), can be associated with visual patterns, “takete” can be taken as a pseudo-name for sharp, angular patterns, and “maluma” as a pseudo-name for smooth, curvilinear patterns (Kohler, 1949 Gestalt Psychology)… Results indicated that “takete” (angular figures)included significantly more phonemes t, z, r, c, k, etc than “maluma”; “Maluma” (curvilinear figures) included more m, a, l, o, n, etc than “takete”.

Fig. 2

A typical takete (malignant) devil population and a typical maluma (benign) angel one (a classical metaphoric associating/counteracting in our figurative artistic tradition.